Last Revised: February 2024
Fidelity Bank takes your privacy very seriously. It is one of Fidelity's goals to protect your account and personal data while in compliance with all banking regulations relating to keeping your data safe, secure, and confidential.
This Online Privacy Notice (the “Notice”) describes how information is collected by and through websites, mobile applications, and online interfaces that are owned, operated, or controlled by us (collectively, the “Sites”), including this Site, and how that information may be used and shared. The terms and disclosures in this Notice do not apply to non-consumer use of any Site and do not apply to any information describing, identifying, or relating to parties who or which are not natural persons who use a Site for consumer purposes (“Non-Consumer Users”). We may collect by or through our Sites, and use, disclose, and share, information describing, identifying, or relating to Non-Consumer Users for any purpose, subject to the requirements and restrictions of applicable law.
For purposes of this Notice, the terms “we,” “us,” and “our” refer to Fidelity Bank. The terms “you,” “your,” and “yours” refer to any natural person who accesses or uses a Site for personal, family, or household purposes. By using or accessing any Site, you confirm your agreement to the terms of this Notice as may be in effect at that time.
The terms and conditions of this Notice control, and by using this Site, you agree to the terms and conditions of this Notice.
This Notice supplements, but does not replace, the general Website Terms & Conditions for the use of this Site. In the event of a conflict between the terms of this Notice and the terms of the general Website Terms & Conditions, the terms of this Notice will govern and control with respect to the matters addressed in this Notice. Certain Sites may have separate privacy notices or terms and conditions that are specific to those Sites, and when you use or access those Sites those separate privacy notices or terms and conditions will apply and will control with respect to the matters addressed therein in the event of a conflict with the terms of this Notice.
This page covers the following topics:
How We Use Personal Information
How Personal Information is Shared
How We Collect, Use, and Share Anonymous Information
Updating Personal Information You Provide to Us Directly
How We Use Your Information for Advertising
Opting Out of Online Behavioral Advertising (“OBA”)
Protecting Your Bank Accounts Online
Children’s Online Privacy Policy
Categories of Information We Collect through Our Sites – Personally Identifiable Information and Anonymous Information
We may collect and use both Personally Identifiable Information and Anonymous Information by and through our Sites. For purposes of this Notice, “Personally Identifiable Information” means any information or combination of information that we collect or use by or through a Site that identifies you personally, and “Anonymous Information” means information that we collect or use by or through a Site that does not identify you personally or contain personal identifiers about you. Personally Identifiable Information may include, for example, your name, your home address, your email address, your telephone number, your social security number, your account number, or transaction information. Anonymous Information may include, for example, information about your device or internet browser, information obtained from cookies that have been placed on your device or internet browser at our Site or at other websites you have visited, demographic information, aggregated information, blind information about how you use our products and services and about the transactions you perform using our products and services, and other information obtained through your access to or use of a Site that does not identify you personally. We may supplement the information we collect from you with information we receive about you from other sources.
How We Use Personal Information
We may use Personal Information:
- to respond to your inquiries and fulfill your requests;
- to inform you about important information regarding the Site, products or services for which you apply or may be interested in applying, or in which you are already enrolled, changes to terms, conditions, and policies, and/or other administrative information;
- to deliver marketing communications that we believe may be of interest to you, including, ads or offers tailored to you;
- to personalize your experience on the Site;
- to allow you to apply for products or services (e.g., to prequalify for a mortgage, apply for a credit card, or to open an account or other financial product) and evaluate your eligibility for such products or services;
- to verify your identity and/or location (or the identity or location of your representative or agent) in order to allow access to your accounts, conduct online transactions, and to maintain measures aimed at preventing fraud and protecting the security of account and Personal Information;
- to allow you to participate in surveys and other forms of market research, sweepstakes, contests, and similar promotions and to administer these activities. Some of these activities have additional rules, which may contain additional information about how Personal Information is used and shared;
- to allow you to use some Site financial planning tools. Information that you enter into one of these planning tools may be stored for future access and use. You have the option not to save the information;
- collected through our social media pages and other online interactions with you to assist in verifying your identity and account status. We may combine this online information with information collected from offline sources or information we already have;
- for business purposes, including data analysis, audits, developing and improving products and services, enhancing the Site, identifying usage trends, and determining the effectiveness of promotional campaigns;
- for risk control, for fraud detection and prevention, to comply with laws and regulations, and to comply with other legal process and law enforcement requirements;
- to allow you to utilize features within our Sites by granting us access to information from your device such as contact lists, or geo-location when you request certain services.
How Personal Information is Shared
Please see the Fidelity Bank Privacy Policy for information on how Personal Information may be shared and how you may be able to limit certain types of sharing.
How We Collect, Use, and Share Anonymous Information
We may collect Anonymous Information:
- Through or from your device or browser or cookies that have been placed on your browser. Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Apple), screen resolution, operating system version, and Internet browser type and version. We use this information to ensure that the Site functions properly and to maintain security.
- Using pixel tags and similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Site pages and HTML-formatted email messages in order to, among other functions, track the actions of users and email recipients, measure the success of our marketing campaigns and compile statistics about Site use and response rates.
- Using your IP address. Your IP address is a number that is automatically assigned by your Internet Service Provider to the computer or device that you are using. An IP address is identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the pages that were visited. We use IP addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering the Site.
- From you. Information, such as your preferred means of communication, is collected when you voluntarily provide it. Unless combined with Personally Identifiable Information, this information does not identify you personally.
- Use geolocation and other location information transmitted by your device, if you have enabled location services on the device.
- By aggregating information. When we aggregate Personally Identifiable Information about numerous users of our Site, the information does not personally identify you or any other user of the Site (for example, we may aggregate Personally Identifiable Information to calculate the percentage of our users who have a particular telephone area code).
We may use, disclose, and share Anonymous Information as described in this Notice and/or for any other purpose, subject to the requirements and restrictions of applicable law. If we combine Anonymous Information with Personally Identifiable Information (such as combining your name with your geographical location), we will treat that Anonymous Information as Personally Identifiable Information as long as it is combined with Personally Identifiable Information.
Updating Personal Information You Provide to Us Directly
Online applications you use at our Sites in connection with our products and services generally will enable you to review, update, and correct certain personal information. You may also contact your local banker or account officer, or call us at 1-800-220-2497 for information about how to review and update certain information about you in our records.
Cookies
We use “cookies” to provide you with a better online experience. A cookie is a small text file that can be placed on your system when you visit a website. Cookies allow us to collect both Personally Identifiable Information and Anonymous Information, such as browser type, time spent on a website, pages visited, language preferences, and information about your relationships with us. Cookies allow us to facilitate image changes, collect anonymous aggregate website traffic, provide certain discounts, promotional and reward programs to you, and personalize our services to your needs. Our Site does not require users to accept cookies, and you can set your browser to notify you when you receive a cookie, giving you the opportunity to decide whether or not to accept it. If you choose not to accept cookies, you may experience some reduction in graphics and other personalized services. You also may need to accept cookies in order to maintain certain online advertising opt-out elections (see “How We Use Your Information for Advertising” and “Opting-Out of Behavioral Advertising” sections below).
How We Use Your Information for Advertising
We may use Personally Identifiable Information or Anonymous Information in connection with our online advertising activity. Online advertisements may be in the form of banner ads, splash ads, or other formats. These advertisements may appear on our Site, and we may contract with third-party advertising companies to promote our products and services and serve related advertisements on websites and mobile applications that are owned or operated by parties not affiliated with us.
In order to better understand which of our products and services may be of interest to you and to tell you about those products and services, we may from time to time collect information about your online activities over time and across third-party websites and online services. We also may engage third-party service providers to collect information about your online activities over time and across third-party websites and online services when you use our Site. Serving advertisements based on a person’s online activities over time and across third-party websites and online services is generally known as “online behavioral advertising,” (hereinafter “OBA”). Here are some tips and other important information regarding online behavioral advertising:
If you are given an opportunity to opt-out from OBA and you make an opt-out election, then in order to maintain the opt-out election at our Site and at other websites that might serve behavioral advertisements on our behalf, your browser must be enabled to accept cookies. If you delete cookies, buy a new device, access our Site or other websites from a different device, login under a different screen name, or change web browsers, you will need to opt-out again.
You also may be able to avoid OBA by disabling scripting in your browser. Please check the security settings in your browser to determine the status of scripting settings.
Some browsers may provide a “do not track” or similar setting. Our Site does not respond to such settings. If you enable such a setting, it will not prevent the collection of information about your online activities over time and across third-party websites when you visit our Site.
You should be aware that even if you exercise a choice not to receive targeted advertisements in connection with OBA, your election does not necessarily stop the collection of information about your online activities over time and across third party websites and online services for purposes other than OBA.
You may still receive generic advertising (i.e., advertising that is not based on your online activities over time and across third party websites and online services) even if you opt out of OBA, and opting out of OBA may not result in the termination of advertising and promotions provided in connection with rewards programs we may offer.
We may share Anonymous Information with third-party advertising companies with which we have contracted in order to support other targeted advertising, and promotional programs that we offer.
Opting Out of Online Behavioral Advertising (“OBA”)
Some of our ads on third-party websites feature an Advertising Options Icon, that when clicked, (i) describes the collection and uses of data gathered at the relevant third-party website and (ii) provides a way for you to opt out of data collection and use by the third parties listed for the purposes of OBA. If you choose to opt-out, you may opt-out by visiting www.youradchoices.com or by clicking on the AdChoices icon in an advertisement and following the instructions. You may also opt out of receiving behavioral ads from many sites through the Network Advertising Initiative's (NAI) Opt-Out Tool or other tools provided by the publishing platform. Bear in mind that because cookies are stored by your browser, if you use different browsers on your computer, or multiple computers and devices that have browsers and you do not wish to have cookies collect information for OBA purposes, you will need to opt out of OBA from each browser on each of the computers and devices that you use. Please note that even if you opt out of OBA, you may still receive advertisements from us; they just won’t be customized based on your web browsing activities on third-party websites.
Protecting Your Bank Accounts Online
When you bank online with us, we, along with our third-party service providers who bring these services to you, have access to your information. Information is retained on our system or the system of the appropriate third-party service provider, depending upon what is required to serve your needs. We will protect your information by using those security standards which, at a minimum, meet those required of us by applicable federal and state law. We also require a username and password to access your accounts. If you do not provide this information, we cannot establish an Online Banking service for you. You can also help maintain the security of your banking information by not sharing your username or password with anyone, by changing your password regularly, and by remembering to sign off.
Social Media
We may from time to time use social media websites and applications (e.g., Facebook®, X (Twitter)®, YouTube® and LinkedIn®) to interact with you and to communicate information about us and about our products and services. We may collect information from our interactions with you at such social media websites and applications, and we may use the information for the purposes and uses described in this Notice. If we disclose any terms of use on specific social media pages that we manage, you also will be subject to those terms when you interact with those pages. The owners and operators of social media websites and applications may impose their own terms of use and privacy policies with respect to the use of their websites and applications. This Notice does not govern the use, handling, and treatment of content you may post on social media websites and applications by the owners and operators of those websites and applications. You should review the terms of use and privacy policies of any social media website or application that you use to make sure you understand your rights and obligations with regard to the content that you post.
Medical Information
When you use our Site to apply for or to obtain or use our products and services, we will not ask you to provide any Personally Identifiable Information that is personal health or medical information except as allowed or required by applicable law and as necessary to consider your application for or to provide such products and services. To the extent you provide any Personally Identifiable Information that is medical or personal health information, we will not use or disclose such information except as allowed or required by applicable law, and we will protect such information as required by applicable law.
Security
To protect Personally Identifiable Information, we apply administrative, technical, and physical security measures. These measures include computer safeguards and secured files and buildings. In the event we share information with third-party service providers or joint marketers, we restrict the ability of such parties to use or disclose the information we furnish. We also require such parties to apply appropriate security measures to protect information. Unfortunately, no data transmission or storage system can be guaranteed to be absolutely secure, and we disclaim any representation or warranty that our information security systems or those of our service providers and joint marketers are absolutely invulnerable to breach or compromise.
Links to Other Websites
The information and disclosures contained in this Notice apply only to our Sites. If you link to a third-party website from our Site, the third-party website will not be governed by this Notice. We recommend that you review the internet or online privacy notice for any third-party website you visit, including any social media website or application.
Keeping Information Accurate
Keeping your account information accurate and up-to-date is very important. If you ever find that our records are incomplete, inaccurate, or not current, please call us at 1-800-220-2497 or Contact Us. We will correct the information as quickly as possible.
Children’s Online Privacy Policy
We do not collect information on our websites from persons we actually know are under 13 years old, and no part of our website is targeted toward any person under 13 years old. Parents can limit website access by their children by installing programs that enable parental control of Internet access.
Children under the age of 13 are protected from the online collection of personal information by the Children's Online Privacy Protection Act (COPPA). To learn more about COPPA visit the Federal Trade Commission's website.
Visitors
Visitors having specific questions regarding any information may call us at 1-800-220-2497 or go to Contact Us.